Privacy policy

Who we are

Line Me Up is a virtual queue service operated in India. Two different kinds of people use it, and the difference matters throughout this document:

• Businesses — a clinic, salon, car wash or counter that runs its queue with Line Me Up.
• Customers — someone holding a place in one of those queues.

Line Me Up is responsible for your data (the law calls this the “data fiduciary”). The business you visit receives only what it needs to serve you, listed below. For a business's own staff accounts, Line Me Up is responsible directly.

What we collect from customers

What	Why	Required?
Phone number	To prove a queue place belongs to you, and to sign you in	Yes, to hold a place from your own phone. Not if the desk adds you at the counter.
Name	So staff can call you by it instead of a number	No — a queue works with a token alone
Email	Only if you give one	No
What you came for	The service you pick from the business's menu, so the right desk calls you	Only if the business offers a choice
Your queue activity	Which business, which queue, when you joined, when you were served	Created by using the service

If the desk adds you, they may also record your name, phone, their own file number for you and a note. That is the business's record, kept in Line Me Up.

We do not ask for your address, your date of birth or your ID. We do not ask you to explain why you are visiting. A clinic knows why you are there; Line Me Up does not, and does not want to. You never pay Line Me Up, so we hold no card or payment details for you.

What we collect from businesses

Account and contact details for the business and its staff, the queues and stations they configure, and their billing history — the visits we bill them for. Staff sign in with an email address and a password.

Staff use of the staff app may be recorded as screen replays for fixing problems.

Who can see your data

The business you are visiting

They see what you gave them or their desk recorded — your name if there is one, your phone number, the service you chose, their own file number for you and notes — your place in their queue, and the history of your visits with them. They see nothing about any other business you have used — not that you used one, not when.

A business may connect its own systems to Line Me Up, such as its clinic software, its CRM or its website. If it does, we send those systems your name, your phone number and your visit's details each time your visit changes, signed so they can tell the message came from us. What those systems keep is the business's, under its own privacy policy.

Other customers

Nothing. A position in a queue is a count, never a list. When your phone says “3rd in line”, that number was calculated on our servers and only the number was sent. No other customer's name, number, or presence is ever sent to your device, and yours is never sent to theirs.

Service providers

We use a small number of third parties, and only for things we cannot do ourselves:

• A messaging service, which handles the one-time code that signs you in. It receives your phone number and the code. In our early period this is a test service: the code may not arrive on your phone as a text, and codes there are not private. We will update this page when that changes.
• Hosting and product analytics (PostHog). On this website, which pages are visited and what is clicked, with an identifier stored in your browser. In the staff app, recordings of how screens are used, which can include what staff type and the names and numbers on screen, so we can find faults. Our servers' logs of requests and errors, including from the customer app, are also sent there. Analytics are processed outside India.

We do not sell your data, we do not share it for advertising, and we do not run advertising trackers on the product.

If you contact us

What you type on our contact page (how to reach you, name, business, kind of business and message) and the page you sent it from are kept so we can reply and follow up. Ask and we will delete it.

How long we keep it

Your account lasts as long as you keep it. Queue records are kept so that a business can account for its own trading history — how many people it served, and when.

If you delete your account

Your account, your phone number, your name and your email are deleted. The record that a business served somebody on a given day remains, with your identity detached from it. This is deliberate rather than an oversight: a business must be able to account for its own day, and once your details are removed that record is no longer about you.

Your rights

Under the Digital Personal Data Protection Act 2023 you can ask us to:

• tell you what we hold about you, and who we have shared it with;
• correct anything that is wrong;
• delete your account and your personal details, subject to the section above;
• nominate someone to exercise these rights if you cannot.

Ask, and we will do it. We will not make you prove a reason, and we will not charge you for it.

How to ask: use the form on our contact page and say it is about your data.

Security

Sign-in uses a one-time code rather than a password you have to remember and reuse. Codes are short-lived, are stored only as a hash, and are destroyed after a small number of wrong attempts. Session credentials are held in cookies your browser will not let a page read.

The link to your ticket contains a secret. Anyone you send it to can follow your place and, until you are called, cancel it. A link cannot be taken back once sent, so send it only to people coming with you.

Children

Line Me Up is not intended for children. A parent or guardian holding a place on a child's behalf should use their own account.

Changes

If we change this policy in a way that affects what we collect or who sees it, we will say so on this page and date it. The date at the top is the version you are reading.